This is an example of the earlier "Pepsi" logo. I like this as it uses four different colors, they stick out. the color variation is working hand in hand to make this as eye catching as possible. I like this as the logo is not to busy. the way that the colors are matched up are working together relay well.
I like the fact that the two outer colors make the border for the circle to sit in to. The thing which I think makes the whole look distinctive is the way the white is used as the background, also as the circle for the logo. the positioning of "Pepsi" is rely clever as it the lettering is sticking out of the white. this makes the whole logo round.
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