#Plax

Plax by Colgate



this advert for Colgate Plax, only uses there brand. then they use a powerful illustration to represent the mouthwash. this is well represented within the imagery.

This advert is very cleverly and coherently put together. this at a glance portray good breath vs bad breath. The illustration of the lady cleverly covering her nose with the eye cover. the man o persist her is lying with his mouth open which would portray he has bad breath.

The positioning of the bottle of mouthwash is relay cleaver. The brand is only using the top half of the bottle to advertise there brand. the consumer can easy identifiable that its a brand of mouthwash. The advert is well proportioned, it dose not use lots of wording but instead uses the power of the imagery.