Sunday, 13 December 2015

Logo or no logo

Logo or no logo:


Some company’s like Adidas and Nike might use just use their logo or might use there logo and there company name with both.










The example I am going to use is Nike, the Nike company and their company logo, the Nike tick is known globally. Sometimes the company might just use the logo, and other times they might use the brand name with the logo. Either way the company brand identity is still the same.

 Consumers all around the world will know that this is a Nike tick. Nike don’t need to put their brand name with their tick in order for customers to know it is Nike, there are buying.

I think this is really good brand identity because whenever you see the tick, you instantly know which brand logo this refers to.



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