The lynx
audience:
The tone of
voice that lynx is using is aimed towards the younger male. The adverts are
really appealing. I like the fact that the deodorants and other lynx products,
have the idea of their products ‘attract female attention’. I think this is a
good idea that lynx have got. It’s there unique selling point.
This also good
brand identity because if someone hears this slogan on the T.V radio or reads
the in a advert. The person will able to identify this to lynx products. Also
the younger male generation is going to purchase lynx products because it ‘attract
female attention’.
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