This advert for McDonalds was created by TBWA in shanghai. The advert is advertising the fast food chains biggest selling item, a carton of fries. They used a potato to carve this item, which is illustrating what fries are made from. This is very clever and consisted way of advertising.
The image looks very pleasing to the eye, to shoppers around the city who are hungry.
This advert may just make them hungry, wanting them to eat. They would probably go to Mc Donald’s for food. The fact is the image looks really life, it looks good enough to eat, and this in turn entices potential custom for the food retailer.
This image is pleasing to the eye only using simple pale, yet very effective coloring. This is just right and not over powering. The balance is right and their for gives you the feeling of you interacting with the fries.
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