Obesity Ice cream add:
This add is a print based campaigning was produced, for the
obesity of children. The French Ministry Health got this add produced to cover
this issue. The person who produced the ad campaign was David Lesage.
The fact that an ice-cream has been used to demonstrate obesity
in children, is an eye-catching way of portraying this. The pastel colour of
the purple, with the pale yellow cone work really well. The colors will attract
a lot of attention, this will effectively get the message across.
Patterning on the cone will make for vernation on the whole image
and break it down. This also makes it eye catching. The suitableness of the
message at the bottom of the add still gives power of the message the add is giving.
But not in an in your face kind of way. They have bearded this in mind, due to
the fact that the target audience is the parents of the kids.
The ice-cream its self-forms a belly button on the top. This
I think is a well-balanced and well-rounded way to portray obesity in children.
Ice cream is fattening, and kids favorite food is ice cream. With this info in
mind, makes a very successful campaign add.
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