From my first blog (one of image of a cigarette campaign), this campaign is a lot more servier. this one rely gets the message across. the visual is telling the viewer exactly what the literature is saying. the visual and text are working hand in hand to portray a rounded campaign to put smokers off smoking.
this is why i think it makes a good campaign. the image is spot on it is showing thick blood coming out of the end of the cigarette, this is what it state on the other side of the campaign. i would say this is an mirrored imaged campaign. the image tells the viewers the imagery of what the text is saying on the other side, this is the other thing that i like about the add campaign, this is probably one of the major thins making the add so successful.
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