humble oats

Sainsbury's porridge:

 
http://www.tvadmusic.co.uk/tag/sainsburys/page/2/

The humble bowl of porridge, that a Sainsbury's porridge. I think that this is a really cleaver advert, the porridge lovers can have pa pack for £1.20. The imagery is spot on so is the colour. The typography used is really eye catching and blends in well with the background. After seeing this it makes me want to have a bowl of porridge.

THE FRAGANTICA WEBSITE

Fragrantica:



http://www.q8blend.com/fragrantica/fragrantica-1/

Fragrantica is the perfect website to up load images of aftershaves and perfumes. The website offers you the chance to give a review on a product you have purchased. I like the website because i can get peoples opinions on a aftershave before I get it.

The imagery and founts used on the website are really good and eye catching. also the website is easy to use and navigate around. A well worth visit to the website before purchasing aftershaves or perfumes.

supermarket pricing

supermarket pricing:



Sainsbury's or Tesco's which price is more?... well in this advert the price is the same.

Yes you have guest it, the same price comparison adverts from the two of the four major supermarkets. this time Sainsbury's and Tesco's.

I like these type of adverts, i can see where the cheapest is and go shopping there.

1 Million

http://www.fragrantica.com/news/Paco-Rabanne-1-Million-Intense-3993.html

From the gold box, to the gold bar bottle. this E.D.T spray souts out class. I love the sent of this product its one of my favorites. the number one is so eye catching and distinctive. with the motif scrolling underneath. The bottle and the box both shout out and stick out and say i am classy.

the iconic bottle

the iconic bottle:


http://shop-chemist.co.uk/product/jean-paul-gaultier-le-male-aftershave-splash-for-men-125ml/

This beautiful Icon bottle and tin is so eye catching. this is what you called Packaging design brand identity. I really like this because Jean Paul Gaultier is the only aftershave to offer a bottle in a tin.

The torques color of the bottle with lines going around is a really nice touch. i make you the user want to use the product.

candy crush game

Candy Crush:


http://www.videogamer.com/news/candy_crush_sagas_statistics_are_mind-boggling.html

Candy Crush Saga, on of the most played games on Facebook. the game is really addictive. the sweets on the grids as the fall and the buzz you get when you pass each level. The graphics are good and the colour variation, with the movements are really eye catching. making the game addictive and leaving the play wanting to play. so the can keep progressing to the next level.

i used to play this game all the time, the game is full espasualy when you keep completing level.  

J.P.G logo typography

typography for J.P.G logo:



http://logonoid.com/jean-paul-gaultier-logo/

This iconic yet remarkable brand identity is very unique. I like the fact that the name 'Gaultier' is diagonal positioned and over lapse name 'Paul', its eye catching and i have only seen the sort of typography used by Jean Paul Gaultier.

PLAY: the limited Lynx can

Limited addition lynx can:

http://www.michaelkleinman.net/Lynx-Play-Packaging

Michael kleinman along side designer Jae Jun Kim produced this wonderful and very pleasing, limited addition can of lynx.

http://www.michaelkleinman.net/Lynx-Play-Packaging

That beautiful pattern, from the can's, have hit the buses, in the form of bus raps.

 The cool design for the can of lynx was also used for bus raps. I really like the bus raps I makes you want to go and by a can of this beautiful looking lynx. The coloration is just amazing and eye catching and fun to look at. 

Limited addition lynx can p2:

Typography:

http://www.michaelkleinman.net/Lynx-Play-Packaging

The slogan behind the can of lynx was this ( the typography image above). Which is iconic and memorable slogan which an easily be associated with this can of lynx. I really like the typography, it unique and fun. The white text and the light torques blue go really well together.

Limited addition lynx can p1:

Limited addition lynx can:

http://www.michaelkleinman.net/Lynx-Play-Packaging

Michael kleinman along side designer Jae Jun Kim produced this wonderful and very pleasing, limited addition can of lynx. This is such a cool can of body spray, i think there has not been a can that has been this iconic before. i really want a can of this Lynx.  

Lynx packaging:

Lynx packaging:

http://axecollections.wix.com/home#!Lynx 2012/zoom/c199t/imagevfs 

This is really good package design, I like this design because it’s simple, but it also catches you eye and attention. I like the fact the can used a black back ground with yellow righting. The use of typography is really good and eye catching. I like the fact that the ‘2012’ is positioned in the grove of the can. The fact that this has a yellow background along with black numbers. The opposite to the main body of the can, makes the deodorant can all together more impressive.  

The lynx audience:

The lynx audience:

https://www.google.co.uk/search?q=lynx+deodorant+slogan&espv=2&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi3oaq43tjJAhVMVxoKHbrfDi8Q_AUIBigB&dpr=1#imgrc=u2gbH7jn4ZT4BM%3A

The tone of voice that lynx is using is aimed towards the younger male. The adverts are really appealing. I like the fact that the deodorants and other lynx products, have the idea of their products ‘attract female attention’. I think this is a good idea that lynx have got. It’s there unique selling point.

This also good brand identity because if someone hears this slogan on the T.V radio or reads the in a advert. The person will able to identify this to lynx products. Also the younger male generation is going to purchase lynx products because it ‘attract female attention’.

E liquids

E liquids 

The e liquid for the Vap pens, these come in different flavors, and flavor combinations. This is a good idea because the users and chose the right flavor for them. The user I more than likely to quit smoking if they can find the right flavor for them. 

pens that vaper :

Vaper pens :

http://www.ecigavenue.com/shop/ego-variable-v-personal-vapeecig-pen/

The newer smoking gadget on the block, the e pens. These are great for those who want to quit smoking. The come in a range of different coulers. The user and choose the type of atomizer they want for their pen.

This might be slightly better than smoking a cigarette, or maybe not.

I think these are a really good idea as when they are being purchased the user can pick there favorite couler.

E light:

E light:

http://e-cigreviews.org.uk/e-lites-review/

The nifty of smoking. Hear you get the sensation of smoking, but without the harmful chemicals that are associated with cigarettes. It looks like the real thing. It lets out vapor that demonstrates the smoke. You get the nicotine hit like you would with a normal cigarette, but you don’t in haul smoke.

I think this is a good idea for the smokes, I have tried these before and they are good. 

Googles typography 2

Googles typography

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTEPXig--6bVau4OnTAlhwOW8tbkGexhF9IhysEedxeYmbqj8Tstg

I like this typography that Google have produced. Its unique and sticks out. The good use of colour along with a good image drop. The combination of the two will make the user wanting to come back and use Google again. The interesting thing is that the next time you use Google the typography could be different. 

Googles typography

The playfulness of Googles typography:

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTEPXig--6bVau4OnTAlhwOW8tbkGexhF9IhysEedxeYmbqj8Tstg

The fun was that google have used typography to portray there company name is fun and instantly recognizable. This is unique to google.

http://images.en.yibada.com/data/images/full/62086/google-logo.gi

Even if Google don’t use the company name and just use the letter G users of the search engine would still recognize that the g means google this is due to the iconic colour that Google use for their company. 

Google art:

Google art:

https://lh3.googleusercontent.com/-pjhYkw9QL4g/VFvhoTUOmBI/AAAAAAAAClg/bBaVD2aZVaE/w1058-h798/Screen%2BShot%2B2014-11-06%2Bat%2B21.59.44.png

Google art work, the fun playful and elegant icons. When logged into google play for the first time the play tool bar makes you want to explore the apps google has to offer.

The colours used are friendly, eye catching and pleasing to the eye. They stand out and the way they are drawn you can instantly recognize that these are googles apps.I like the fonts used to name each app, this is because they are easily identifiable by the easy to read font.

Logo or no logo

Logo or no logo:

Some company’s like Adidas and Nike might use just use their logo or might use there logo and there company name with both.

http://vector.me/browse/1982/nike

http://vector.me/browse/43916/nike

The example I am going to use is Nike, the Nike company and their company logo, the Nike tick is known globally. Sometimes the company might just use the logo, and other times they might use the brand name with the logo. Either way the company brand identity is still the same.

 Consumers all around the world will know that this is a Nike tick. Nike don’t need to put their brand name with their tick in order for customers to know it is Nike, there are buying.

I think this is really good brand identity because whenever you see the tick, you instantly know which brand logo this refers to.

LOGO FOR COMPANY

Company’s that use logos:

Some well-established company like Apple only use a logo to represent there company. 

http://brandongaille.com/list-famous-computer-software-company-logos/

 Apple is a globe brand they can use just a logo image to represent the company. Whenever you see this on a product like a phone you instantly know that is an Apple phone. I think that this is really good band identity. When a company does not need to put their name on a product but in staid just use an image. This looks really professional and up market. 

Inittials used in company logo

Company logos initials used:

This blog will be looking at logos that company’s use, only the company initials in their logos. This is a really good idea spatially if the company is a well-established one. If the company is a global brand like vaults wagon a consumer can tell strait a way that the logo is vaults wagon.

http://www.whistleblowersecurity.com/blog/vw-the-biggest-corporate-cover-up

Looking at this example of the logo for vaults wagon, it’s clear that the v w stands for vaults wagon this is due to the long established of the company. The fact that they have used just the initials of the company I think makes is stand out more. This I think looks better than having the whole company name wagon on the cars. 

Talking type

Talking type:

Talking type is an interesting way of communication. Weather a particular work is demonstrated by using just an image to demonstrate a work. For example, an image of a smiley face to portray the word happy. Or in fact the word happy but with the smiley face incorporated within the word its self.

http://www.nydailynews.com/news/national/anniversary-emoticon-article-1.1163262

This way of communicating can be really important, especially when communicating for company logos. This can make the logo stick out more and be more eye catching. The customers are more likely to remember an image or a combination of typography than just typography its self. The two combined makes the logo stick out and makes it more fun to look at its sticks out at you and makes you want to know more about the company.

A good example of talking type is the weather icons:

http://www.nydailynews.com/news/national/anniversary-emoticon-article-1.1163262

This way of communicating can be really important, especially when communicating for company logos. This can make the logo stick out more and be more eye catching. The customers are more likely to remember an image or a combination of typography than just typography its self. The two combined makes the logo stick out and makes it more fun to look at its sticks out at you and makes you want to know more about the company.

http://www.easypacelearning.com/all-lessons/learning-english-level-1/1134-types-of-weather-vocabulary-with-pictures-english-lesson

you can tell what each image meant, and can match it to the word. For example the image sun, you can tell that this means that the weather is going to be sunny without the word sunny been under neath the image. 

Issey Miyake Intense

INTENSE:





(https://www.google.co.uk/search?q=can+you+use+spray+adhesive+on+paper&espv=2&biw=911&bih=415&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiS_aD19M_JAhWMWBoKHeJQCB8Q_AUICCgD#tbm=isch&q=issey+miyake+intense&imgrc=hiMVnNN_h_bGNM%3A)

Today I will be blogging about this wonderful Intense Eau De Toilette by Issey Miyake. I will be talking about the packaging and the bottle design.


http://www.upcitemdb.com/upc/3423476486012

firstly looking at the Eau De Toilette holder (the bottle), This is a sleek bottle with a large bottom. the bottle then gets finer at the top.I think this is rely good as the bottle can fit nicely with in a toiletry bag.

The lid is the same as the bottle stats from the bottom, wide then the top which is thinner. I like this concept as its consistent with the bottle. This can easily be placed in a small bag. the over all simplistic  approach of the bottle is rely nice as it would look nice on a shelf out of the box. The style of the bottle also makes it easy for the user to hold.

The lettering used on the bottle is rely clear and concise, If the user had different bottle of after shave in there shelf, it would be easily be identified that it was the intense by Issey Miyake. The contrast of the clear bottle with black type face and a black lid work seamlessly together to make a well rounded bottle.


( http://geb.ebay.in/ImportHubViewItem?itemid=111581496163&New-In-Box-Issey-Miyake-L-eau-D-issey-Pour-Homme-Intense-EDT-200ml-6-8-6-7-oz)

The packaging to the bottle follow on a similar theam as the bottle. the black and gray takeing the main coulers for the box. the two colures work hand in hand to create an eye catching box to house the bottle.

the use of a black back ground with white type over the top of the black works rely well. i like this as it makes it eye catching. the brand name sticks out at the portentual purchases. the same with the bold and caps word (intense) gives power to the packaging. this clearly sticks out to the byer that this is a bottle of Issey Miyake intense the are purchasing.

over all the bottle and the packaging work hand in hand, theam are coherent. simple designs yet very eye catching. in conclusion this shows that simple packaging, as long as right type face and coulering has been used. the over all package can make some one want to purchase the product.

A good platform for advertising

a good way to advertise

image sourced from: (http://sparkboutik.com/wp-content/uploads/2011/11/facebook_ads.jpg) 9th December 2015




Facebook is one of the fastesed growing online social media platforms. the website offers a wide spectrum of platforms for people to connect with others. from games, adverts chat groups and emales.

from a advertising point of veuw they is great scope for advertising, this could be posting affemarets on friends fees or as a email even on a friends or other peoples Facebook pages. this is a good way of advertising small family company s or small start up company.

other way that big company's can advertise using Facebook are pop up ads, this can be realy effective way of advertising because if made realy eye catching a portentual customer might purchase something from the company.

the pop up ads also make an appearance on Facebook games this is a relay good way of advertising due to the fact, it altomatacly catches you attention. this can be in a form of a pop up ad or a video that an not be skiped.

i thing this is a good way of drawing attention of the public. this is because before they are playing there games. they are drawn to the attention to the company's adverts, not by chose. ofter the adverts cannot be skiped so instead they have no chose but to watch.

after watching the advert the are more likely to be curious about the product. this in turn is more likely to make the person visit the retailer or website. this could then drum up more custom for the company's.

70s cig adverts

The looking back on cigarette adverts:

Although these adverts look rely eye catching, back in the day. they did reveal a small health warning. the days when smoking was ma-by a bit more socially exceptabul. the dangers of smoking were just coming out.



The eye caching adverts would have convinced people that smoking was cool, easpeshaly when using holiday tiype background to promote the brands of cigarettes. but as the years have gone on smoking is not cool, bur highly addictive and as my other two blogs: one of image of a cigarette campaign and THE SECOND CAMPAIGN FOR SMOKING .illustrate that smoking, is dangerous and nower days. The government are doing there level best to put people off smoking, or if not a smoker then put them of starting.

i do like the camping back from the 70s, for that era it was relay good. but know that it has been have established, scientifically that smoking will and can kill its not a good add, in that respect.

SECOND IMAGE FOR SMOKEING CAMPAIN

THE SECOND CAMPAIGN FOR SMOKING:



From my first blog (one of image of a cigarette campaign), this campaign is a lot more servier. this one rely gets the message across. the visual is telling the viewer exactly what the literature is saying. the visual and text are working hand in hand to portray a rounded campaign to put smokers off smoking.

 this is why i think it makes a good campaign. the image is spot on it is showing thick blood coming out of the end of the cigarette, this is what it state on the other side of the campaign. i would say this is an mirrored imaged campaign. the image tells the viewers the imagery of what the text is saying on the other side, this is the other thing that i like about the add campaign, this is probably one of the major thins making the add so successful.

one of image of a cigarette campaign

The cigarette campaign 

This image is not nice, its a fact of what could happen to smokers. Looking at this as an advertising image point its good because it sends the message out. it points out the importance of not smoking. the image screams out don't smoke or this is what your insides will look like over time.

the image is self explanatory, there for the viewer of this advert knows what the campaign is advert campaigning about. they can then make their minds up about smoking.

i like this advert because it ex-planes in a visual sense what the campaigner is about. they is litterateur on the image but even if you took that away the viewers would know what the campaigner is about.

web sight argos blaack friday

the website prepare for sale:

this is a plain but yet very effective way of promoting the black Friday sale. they have frozen the website for a bit. by using this make i memorable for the consumers, they will remember this and there for more likely to re visit the sight latter when the retailer has reopened.

i like this because the circles make the whole page stick out, the couleration is nice and the layout is in proportion. the font used is clear white on black work well together. the whole page over all is clear and remmberable for the consumer.

# MINI car add

Mini print based advert:

We all know that mini has been an iconic brand of car for years. So the simple but eye catching print based add, that they have produced is really nice. This advert is really simple but also effective, its fun too look at.

The image of the car upside down is really eye catching an draws your attention, this I would say was the iconic part of this advert. The choose of simple text is really good and easy too read. With the mini logo in the corner is a nice touch. We all know that the add id advertising a mini, but if you have never heard of this car brand you do, due to the logo on their.

The grey boarder makes the whole advert rounded, makes it stick out more. The two contrasting colours black and grey go really nice together.

Global Warming

Global Warming:

 

Sidderth Basaveraj and Vinay Saya have produced this print based add for global warming. The cleaver use of illustration, they have used ice as the sky, to get the message of the coldness. The image as a hole cleverly make the person think of the subject and want to act upon it.

This add has a good use of imagery and colour which will attract a person or a crowd to look at the advert, this will make them think off the subject. When the have had chance to register their forts they are more likely to act on the fought, due to the message been portrayed through the advert.

The subtleness of the logo and typography is really good, it not to intrusive. The viewer has the opportunity to read it if they want. This blends in well with the image, not distracting or beaning in the way of the advert itself. 

#Obesity Ice cream

Obesity Ice cream add:

This add is a print based campaigning was produced, for the obesity of children. The French Ministry Health got this add produced to cover this issue. The person who produced the ad campaign was David Lesage.

  

The fact that an ice-cream has been used to demonstrate obesity in children, is an eye-catching way of portraying this. The pastel colour of the purple, with the pale yellow cone work really well. The colors will attract a lot of attention, this will effectively get the message across.

Patterning on the cone will make for vernation on the whole image and break it down. This also makes it eye catching. The suitableness of the message at the bottom of the add still gives power of the message the add is giving. But not in an in your face kind of way. They have bearded this in mind, due to the fact that the target audience is the parents of the kids.

The ice-cream its self-forms a belly button on the top. This I think is a well-balanced and well-rounded way to portray obesity in children. Ice cream is fattening, and kids favorite food is ice cream. With this info in mind, makes a very successful campaign add.  

Breakfast in Hotel B AND B (cool) add

Breakfast in Hotel B AND B :

This well created and good use of art direction to create a advert for B and B Hotels, was created by Publicis a German advertising company. this advert is rely cleaver, the image of the bed with an image of a cooked breakfast on top.

the image as a whole would intiseses the customer to stay with this hotel. The advert on the hole is straight to the point, ith minimal color and good choose of back ground. white is a good choose because it show the rest of the image up realy nicely and there for rounds the whole advert off nicely.

Fries of McDonald's Add:

Fries of McDonald's:

This advert for McDonalds was created by TBWA in shanghai. The advert is advertising the fast food chains biggest selling item, a carton of fries. They used a potato to carve this item, which is illustrating what fries are made from. This is very clever and consisted way of advertising.

 The image looks very pleasing to the eye, to shoppers around the city who are hungry.

 This advert may just make them hungry, wanting them to eat. They would probably go to Mc Donald’s for food. The fact is the image looks really life, it looks good enough to eat, and this in turn entices potential custom for the food retailer. 

This image is pleasing to the eye only using simple pale, yet very effective coloring. This is just right and not over powering. The balance is right and their for gives you the feeling of you interacting with the fries. 

Fanta cool add

fanta print add:

This amassing print add produced by OgilvyOne, he produced this in Dubai. This is an amassing peace of advertising that catches the attention of the commuters and passers-by. This advert is likely to draw the viewers into buying into the brand. The variety of different type typography, happening make you want to by a drink of Fanta.

 This advert cannot be mist due to the bright orange background and the ever changing typography. The slogan its self-interacts with you when you read it, this in turn make you want to buy into the brand. This advert would work in the summer months due to the popularity of cold drinks. The brightness of the orange screaming out summer flowing the mix of typography and the powerful slogan makes you feisty and wanting to purchase a can of the drink.

The banner for Coca-Cola:

The banner for Coca-Cola:

The use of two colors are good. The white banner is really good. The use of the fists that link up are really good. This breaks up the banner. The distinctive banner looks really good, you can tell that its Coca-Cola. The fact that the brand has not used typography on the advert, you can still identify the brand. This is due to the fact the brand is a globule brand. I think the contrasts of colors work well together because of the crispness of the white and the brightness of the red. This makes it eye catching and will catch the attention of potential clients.

oasis drink add take 2:

oasis drink add take 2:

Good use of typography for this oasis advert. This in turn makes it easy to read from a distance.  This poster is effective and eye catching billboard. I like the background splashes, this gives depth and corrector to the advert.  I like the fact that there are two towns of red working hand in hand, too make a more eye catching platform. . I like the fact that there is only a few colour’s used, this is because it does not make the advert to complex. This in turn makes it easy to read from a distance. On the whole the whole advert is more focused on the drink it self rather than the whole advert. This puts more focus on the drink which will make consumers buy into this brand.  

Oasis add: made for drinking:

Oasis add: made for drinking:

This is a simplistic but effective and eye catching billboard. The advert captures the moment and makes you want too by oasis. The type fount is simple but easy to read, even from a distance. I like the fact that there is only a few colour’s used, this is because it does not make the advert to complex. This in turn makes it easy to read from a distance. On the whole the whole advert is more focused on the drink it self rather than the whole advert. This puts more focus on the drink which will make consumers buy into this brand.  

#Plax

Plax by Colgate



this advert for Colgate Plax, only uses there brand. then they use a powerful illustration to represent the mouthwash. this is well represented within the imagery.

This advert is very cleverly and coherently put together. this at a glance portray good breath vs bad breath. The illustration of the lady cleverly covering her nose with the eye cover. the man o persist her is lying with his mouth open which would portray he has bad breath.

The positioning of the bottle of mouthwash is relay cleaver. The brand is only using the top half of the bottle to advertise there brand. the consumer can easy identifiable that its a brand of mouthwash. The advert is well proportioned, it dose not use lots of wording but instead uses the power of the imagery.

Heinz# slices of tomatoes:

Heinz/ slices of tomatoes:




This peace of print base (advert), is rely well thought out. The slogan is rely appealing, as you cant grow ketchup, with this slogan it makes the consumers think. when they next see the advert they will instantly be reminded of the brand.


The font used for the slogan is crisp and clear. the white lettering goes well with the red background. this makes it stick out more when you look at it from a distance.

The other eye catching part of the advert is the imagery, of the ketchup bottle. the way it has been structured, to make it look like a stack of tomato slices. This as an eye catcher and will also be remembered by consumers. The reason for this is because no other brand of ketchup has used this concept.

The over all feal to the print is rely nice as its a worming red color. This will stick out from other adverts or surrounding where the advert is placed.

Emoji/Emoji#

Emoji:



These are  variety of amazing expression, where by a person can express there emotion through a facial expression on the internet or phone.



These icons are a new level of emotional expression over a social interface. a person can tell you haw there are feeling, without righting in the traditional methods.
the coloration on some of the faces are realistic but on close inspection some of the features,on the faces are  disjointed.


On this Emoji the bottom teeth are missing, thought this is only a small thing the feature is not present.
 the creator be hind the icons was Shigetaka Kurita,



although these colorful and some what powerful icons are only for the internet and phone use, for communication purposes. thy are now valuable to buy on clothing and foot ware like these slpers.